maritime – ” connected with the sea, especially in relation to seaborne trade or naval matters “

Luxe Cruises was founded by Anel Snyman and is Cape Town based company focused on curating luxury cruise experiences in the travel and leisure industry. Anel engaged us to conceptualise and design a visual identity that spoke to an upmarket audience looking to travel the high seas in style. As part of the initial brief we saw an opportunity to create a modern identity with ties to the deep blue sea, that reflects the prestige of the cruises curated by Anel.


Art Direction / Designer: Ruan Lategan

Layout, DTP and everything in-between: Wendy Lategan